When people remember Palanga they frequently think of the Basanavičiaus pedestrian street with loud outdoor concerts in its restaurants and cafeterias every evening, with its lights, fountains, funfairs, lotteries, a fair share of kitsch as well as enormous crowds of people that sometimes remind Asian metropolis.
Basanavičiaus street is indeed a love-or-hate affair but Palanga is far more than that. Its long beach tends to be crowded in summer weekends, but you can always search for a place outside the city center. Palanga beach is unique in that there is a range of dunes beside it. These sand dunes are an ideal place for sunbathing in cooler days as there you can get all of the sun and none of the wind.